How to grow your business using Zig Ziglar’s golden rule philosophy

Zig Ziglar of blessed memory was and is still my best go to author when it comes to practical teaching for real life natural science of living a complete, fulfilled, end-to-end desired lifestyle. His teachings through his numerous seminars, books and audio books really molded my life and the way I think.

You will agree with me that critical success factors of our current reality have massively shifted from what it used to be. It is worthy of pointing that what brought us here can no longer take us there.

In today’s accounting blog post on how to grow your business using zig Ziglar’s golden rule philosophy, I will be discussing practical application of one of all-time greatest teaching on achieving much with minimal effort.

What is zig Ziglar’s golden rule philosophy?

Ziglar’s golden rule is very simple that it can easily be ignored, yet so powerful that the high and mighty have all used one variant of Ziglar’s golden rule philosophy or the other. Ziglar says and I quote “You can have everything in life you want, if you will just help other people get what they want”

Multi billion currency companies have been built around this simple, yet powerful universal truth. Elevators can never remain on the ground while lifting people, it in most cases goes up with people and comes down with people.

How to grow your business applying Ziglarized strategy

Below are ways that Ziglar’s golden rule mantra can successfully be applied to any business and personal endeavor of life.

• Listen to the voice of customer to understand what they yearn for: the voice of the customers is the loudest voice that businesses ignore at their perils. VOC is a powerful source of information that data driven leaders take very seriously in all their business dealings. Through VOC, needs are understood and then solutions are built.

• Be honest and transparent with your customers: honesty was and is still the best business policy. Businesses cannot thrive without trust and trusts are built through positive experiences from previous dealings. A customer who feels cheated may never call back for a repeat business. Being open, transparent and honest in your business dealings means that you are helping enough other people achieve what they want and they will simply have no choice than to reward you with more patronage and referrals.

• Provide solutions and not entangle your customers: one mistake that many failed businesses made was trying to retain their customers by trick. They act like ransomware in your life rather than genuinely providing solutions to your problems. People can generally be fooled only once

• Scale up your reach: economies of scale is a classic application of Ziglar’s golden rule. The more people you help, the more marginal profit you make.

• Offer more than the agreed service: always give that bit if extras that adds value to the quest of your customers. I know someone who has never been to a different auto mechanic workshop for over ten years simply because a particular auto mech workshop paid for a year basic auto insurance for him. He not only became a loyal customer but a referring customer. People naturally look out for ways of repaying back favours.

• Meet the needs of your employees: no one can ever give what they do not have. Your employees cannot key into the mission of a business if their needs are not reasonably met. The great resignation movement and the ease of securing new jobs in this highly technologized world that we now live in makes it even more pertinent that you must strive to meet the needs of your employees. The needs comes in various forms and flavors but the most prevalent are thus; (a) respecting your staff members, (b) training them well, and (c) reasonably remunerating them.

• Be on the lookout for the good of your clients or customers: having the welfare of your clients at heart entails looking out for things that could impact them and drawing their attention to.

• Give back to the society: giving is the bread and butter of applying the Ziglar ideology. The society will simply embrace your quest to succeed when you take care of it.

Someone once asked me to provide an answer to the question ‘who is a manager?’ and I responded ‘anyone who lives and breathes Ziglar golden rule philosophy’. A lot of things cannot go wrong in your business and personal dealings if you can simply abide by the tips derived from Zig’s teachings and amplified in this post.